Toyota promotes its Tire Savings Event, where you can buy three tires and get the fourth for only a dollar, in a new commercial.

The 30-second spot, titled “Tire Rippers”, features a Bill, a Toyota customer visiting a Toyota Service Center to get some new tires. The lady welcoming him says he’s in luck because now it’s the company’s Tire Savings Event, so it’s the perfect time to replace them. Asked if the tires are “a little worn down”, he recalls what actually happened with them (he passed over tire spikes while checking his teeth in the mirror and damaged all the four tires) and then confirms that they are worn down, ashamed to admit the truth.

The spot ends with the voiceover urging you to buy during the Tire Savings Event three tires and get the fourth for only a dollar. The event ends October 31.