KFC has launched a brand new advertising campaign to introduce its new “workplace-appropriate” lunch meal deal, consisting of a Twister wrap, crisps or a cookie, and a beverage. Developed by the ad agency Mother London, the campaign revolves around the concept that enjoying a KFC lunch during work hours is entirely suitable with the new meal deal in place. The two spots feature individuals engaged in professions that heavily involve the use of their hands, a masseuse and a barber, more precisely, who can now conveniently pause for a KFC lunch before getting back to work.

In one of the advertisements, a woman indulges in a facial massage. Suddenly, her session is interrupted, and upon opening her eyes to locate the masseuse, she discovers her in a corner, enjoying a bite of a KFC Twister Wrap. Following a brief break, the masseuse returns to complete the massage.

The advert concludes with a voiceover presenting the KFC Lunch Meal Deal, starting from £5.49, as “workplace appropriate, for when finger licking is not”. This meal offer is available in-store at participating restaurants on weekdays until 3 PM.