Foot Locker continues its “Discover Your Air” campaign with a series of new installments in celebration of Nike Air Max.
The athletic retailer is launching the Discover Your Air (DYA) Network, its very own cable network-inspired programming for the ultimate sneakerhead, where custom programs featuring an impressive lineup of talent and influencers across style, pop culture, comedy, art, sports and more, will air. All generations of Nike Air Max fans will have the chance to watch on the DYA Network four marquee shows, including the animated show “The Air Pair,” the fitness show “Airobics,” the sitcom “Air It Out” and the news program “DYA Shoe Tips”.
A teaser for Airobics, featuring Emily Oberg as an aerobics instructor and her class, including Airika, Maxine, Gymmy, and Tyler the Scoreboard, has been released, showcasing the Air Max 720. “If you’re ready to move, make sure to tune in to Airobics on the Discover Your Air Network,” says Emily at the end of the 30-second video.
In celebration of Nike Air Max Day on March 26, Foot Locker and Nike will also launch “Air Max Supply,” a home shopping program airing exclusively on Twitch. The show, hosted by Jacques Slade, will be streamed live from Foot Locker in Houston Galleria and will allow consumers to place call-in orders of the latest Air Max styles. The latest Air Max styles include Nike Air Max 1, Nike Air Max Plus Nike Air Max 95, Nike Air Max 97, Nike Air Max 98, Nike Air Max 270, Nike Air Max 720, Nike Air Max Dia, Nike Air Vapormax Plus, Nike Air Vapormax Flyknit and more.
Other influencers starring in the campaign are Shiggy, Jared Goff, Johnny Hekker, Rosalyn Gold-Onwude, Jacques Slade, Dan Rue, Tyree Dillihay, Chico Bean, Dylan and Dakota Gonzalez, Corey Charron, Gene Steratore, Brendan Dunne, Tony D, Kid the Wiz, Brittney Elena, Gashi and Swoosh God.
Foot Locker will also release three commercials created by Laundry Service, titled “Fit by the Pros,” “Airuption” and “Get Gusted”.