Coinbase has launched a $15 million TV advertising campaign aimed at showcasing the advantages of cryptocurrency while highlighting the shortcomings of traditional payment methods, all through the lens of a familiar scenario: pizza delivery.

The commercial humorously illustrates the inefficiencies of current financial systems by likening them to the process of ordering and receiving a pizza. It portrays the absurdity of transaction fees, delays, and middlemen, symbolized by individuals taking bites of the pizza before it reaches the customer. A delivery person then grabs the pizza box and clarifies “This commercial isn’t about pizza; it’s about money,” emphasizing the parallels between pizza delivery and financial transactions.

While delivering the pizza to the destination, the delivery person emphasizes the need for a better system with fewer middlemen and fewer fees, adding “That’s how crypto works”. Eventually, the tagline “crypto moves money forward” appears across the screen.

Coinbase’s services empower users to instantly send and pay with USDC across the globe without incurring fees. Additionally, Coinbase collaborates with progressive financial institutions and credit card companies to leverage blockchain technology, reducing fees and accelerating settlement times for their customers.