Aldi Australia has launched its 2017 Christmas campaign, titled “The More The Merrier”, aiming to highlight that “Christmas in Australia is a time for blow-ins and drop-ins, tag-alongs and plus one’s” and celebrating “an authentic Aussie legend”.

The spot, created by BMF Sydney, tells the story of Doug, a stubborn batsman whose cricket playing skills drew people from far and wide come to see him. After 40 Christmases spent showing off his epic innings of backyard cricket, he gave way to the temptation and shared in the festivities, indulging himself with the delicious meals prepared for the Christmas feast, along with the others.

Throughout the ad, various products available at Aldi are showcased, including the Berg Deli Australian Half Leg Ham, the Berg Deli Triple Smoked Boneless Ham Portion and Specially Selected Lobster Tails with Garlic Butter Glaze.

The “The More The Merrier” integrated campaign, supported by digital display, social, POS, eDMs, outdoor, and ALDI catalogues, also includes a series of retail TV ads presenting the supermarket chain’s range of entertaining, feasting, gifting and decorating products.