Wells Fargo Business Commercial - Cakes by Mail

In a new commercial, Wells Fargo lays out a straightforward proposition: Wells Fargo Business is designed to help business owners manage their banking needs all in one place.

The offering spans a broad range of services, from business checking accounts and credit cards to lending options and payment solutions, giving business owners access to the tools they need to both run their operations day-to-day and grow them over time.

Running 30 seconds, the spot centers on a client who’s taking their business in an entirely unexpected new direction: cakes, delivered by mail.

The commercial follows this ambitious pivot with a sense of playful momentum, small cakes and big cakes alike are loaded onto a plane, as the business sets out to take cakes to places cakes have quite literally never gone before, embodying a spirit of bold, unconventional entrepreneurship.

The message Wells Fargo ultimately lands on ties the whole spot together: if you’re good at business, Wells Fargo is good at business payments,  a partnership positioned to support ambition, however unconventional it might look.

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