In a newly released commercial, Turkish Airlines invites viewers to discover the privilege of both earning and spending Miles across a vast and varied world of opportunities, ranging from travel and shopping to accommodation stays and car rentals, all made possible through the airline’s network of Miles&Smiles program partners.

Miles&Smiles operates as the frequent flyer loyalty program run and managed by Turkish Airlines. Members of this program have the opportunity to earn mileage points through a variety of means: by flying with Turkish Airlines itself, or with any of its Star Alliance partner airlines, by making use of co-branded credit cards associated with the program, or by booking hotels and car rentals through approved partners.

Once accumulated, these miles can then be redeemed by members for a range of benefits, including free award tickets, cabin upgrades, and extra baggage allowances.

Structurally, the program divides members’ earnings into two distinct and separate categories.

The first is Award Miles, which function as the spendable currency within the program, these are the miles used specifically to book free flights, request cabin upgrades, or make purchases through the program’s shopping options. Award Miles remain valid for a period of three years, counted from the date on which they were originally earned.

The second category is Status Miles, which, unlike Award Miles, are non-spendable and instead serve strictly as a measurement metric. Status Miles are calculated over a rolling 12-month period and are used specifically to determine a member’s elite tier status level within the program.