With TUI as your guide to the journey ahead, the promise is a simple one: less time spent thinking about what comes next, and more time given over to simply enjoying the holiday itself.

This, at least, is the sentiment at the heart of the brand’s latest advert.

The commercial positions the TUI app as an ever-present trip companion, one designed to ensure that wherever the next getaway may lead, everything needed for the journey can be found within the app from the very outset.

Upon arrival at most airports, travelers are met by the smiling faces of the TUI team, ready to welcome them at the very start of their journey. And once the plane touches down, the app remains close at hand, quietly guiding travelers into their holiday in just the right way, offering transfer details and every essential piece of holiday information, all held conveniently at one’s fingertips.

Within a number of TUI’s hotels, guests will also find a dedicated TUI Rep on hand. A conversation with them opens the door to local expertise, the booking of experiences, and the gradual, satisfying process of ticking items off one’s holiday wishlist.

Underpinning every holiday is the reassurance of 24/7 support, available throughout one’s time away, reachable at any moment by phone or through the app’s chat function. Whether a traveler is only just settling in or has already fully embraced holiday mode, help remains only a few taps away.

And should any question arise about the hotel, or should something simply not feel quite right, support is always close at hand, ready to help.