Tom Hardy and his beloved French bulldog, Blue, come together to front a luxury grooming campaign for Jo Malone London, a fittingly refined pairing of star and companion for the house’s latest venture.
Tom Hardy, longtime global brand ambassador for the luxury fragrance house Jo Malone London and the distinguished face of its woody, aromatic Cypress & Grapevine Cologne Intense collection, is expanding his role within the storied British house in a delightfully unexpected direction.
As of September 2026, the partnership ventures into entirely new territory: pet care, with Hardy joined on-screen by his beloved French bulldog, Blue Hardy, as the pair front Jo Malone London’s debut into the world of dog grooming.
The accompanying commercial finds Hardy in a moment of tender, comic devotion, gently washing his dog while offering an approving verdict fit for the brand’s signature elegance: “Well, now that’s what an ambassador looks and smells like. You smell delicious and you look divine.”
Yet even amid the affection, discipline holds firm, when Blue Hardy inquires, in his own way, whether a biscuit might be in order, the answer comes back a resolute “No.”
At the center of this new chapter is the Jo Malone London x WildWash Dog Shampoo, a luxury grooming product marking the British fragrance house’s first-ever foray into dog care.
Launched in September 2026, the Orange & Cedarwood Dog Shampoo was thoughtfully developed as a permanent addition to the brand’s lineup, born from a collaboration with WildWash, the natural British pet-care brand known for its considered, gentle formulations.
The shampoo itself is composed of naturally derived essential oils of orange and cedarwood, its cleansing formula transforming into a refreshing lather designed to deodorize, freshen the coat, and impart a healthy, lustrous shine, luxury grooming rendered with the same sensory sophistication the brand is known for in fragrance.
Adding a playful, collectible dimension to the launch, each 285ml bottle is adorned with a charming illustration of one of four beloved dog breeds, French Bulldog, Westie, Jack Russell, or Dachshund. Shoppers purchasing online through Jo Malone London will receive their breed illustration as a randomized, blind-box style surprise, while those hoping to secure a specific breed can do so in-store, while supplies last.