In Verizon’s latest commercial, actress Keke Palmer leads a vibrant, high-energy fitness class, dressed in a bright red sports outfit, while narrating the benefits of switching to Verizon in between exercises, seamlessly blending the rhythm of her workout with the pitch of the promotion itself.

Her message centers on a straightforward proposition: those who switch to Verizon can receive the new iPhone 18 Pro without needing to trade in an existing device, all while avoiding activation or upgrade fees entirely, and with the added benefit of being able to access the latest iPhone model every single year.

Beyond what’s shown in the commercial, Verizon has rolled out several substantial promotional pathways for customers interested in the iPhone 18 Pro lineup, each tailored to different customer needs and circumstances.

For those willing to trade in an eligible smartphone, Verizon is offering up to $1,200 in credit toward the iPhone 18 Pro or Pro Max when adding a new line on select myPlan unlimited tiers; customers upgrading an existing line instead can receive up to $1,020 off, with the credit distributed across a 36-month device payment plan.

For customers preferring not to trade in a device at all, Verizon’s new Simplicity Pro Plan offers an all-in-one solution priced at approximately $80 a month, roughly $50 allocated toward the iPhone 18 Pro itself and $30 toward the unlimited service plan.

This option requires no trade-in whatsoever and includes the notable benefit of being able to upgrade to the next iPhone model every 12 months.

Verizon is also sweetening the offer for select new customers with a free Apple Watch and iPad bundle: those who sign up for a new line on an eligible plan with Auto Pay enrolled can receive an Apple Watch Series 12 and an iPad at no additional device cost, with the full price of both devices covered through bill credits distributed over 36 months, provided active cellular service plans remain in place for each device.

Finally, business clients are extended their own dedicated offer: those who switch carriers, trade in an eligible device, and enroll in a My Biz Plan can receive the 256GB iPhone 18 Pro entirely free of charge, or a $1,200 discount on the Pro Max, along with an additional $360 credit for porting over an existing phone number.

The song featured in the commercial is Everybody Everybody (Lelewel Re-Freak Mix) by Black Box.