Skipton Building Society Asks: Is Your Loyalty Being Taken for Granted?

Is your loyalty being taken for granted? It’s a question worth genuinely considering, and one that might just hinge on which coffee shop happens to hold your loyalty card. If that card happens to be an oversized one, well, that alone ought to give you pause.

In Skipton Building Society’s latest advert, a customer’s devotion is met with a rather underwhelming reward: not even free coffee for their loyalty, and, in its place, an entirely impractical loyalty badge.

Rather than relying on a traditional points-based system, Skipton Building Society rewards its members through genuine Member Benefits and exclusive perks, extended to eligible savings and mortgage customers as a meaningful alternative to empty gestures.

Chief among these is the Members’ Draw, through which eligible members holding at least £100 in a savings account or mortgage are automatically entered into a monthly cash draw sharing £50,000 in prizes, including one £25,000 prize, two £10,000 prizes, and five £1,000 prizes, with longer-standing members earning up to five bonus entries as a reward for their continued loyalty.

Beyond the draw, members enjoy access to a range of free financial and home services, including a complimentary Pension Health Check, a free EPC Plus home energy efficiency report for properties over ten years old, and complimentary advice on Stocks and Shares ISAs. Further value comes through exclusive savings accounts, offering preferential rates and member-only regular saver accounts unavailable to the general public.

Underscoring it all is a deeper principle of voice and governance, rooted in Skipton’s mutual ownership structure, one that grants members a genuine vote at the AGM, along with a meaningful platform to help shape the society’s charitable giving and future products, proof that true loyalty, in Skipton’s view, deserves to be reciprocated in substance, not symbolism.