Sharon Stone Embodies “La Dolce Vita” in ITA Airways’ Elegant “Simply Italian” Campaign

ITA Airways has unveiled a captivating new series of commercials starring Sharon Stone, each one a stylish vignette within the airline’s broader “Simply Italian” campaign, a celebration of Italian culture rendered with the same effortless glamour the actress herself embodies.

In the first spot, titled “Enjoy Italy to the Fullest,” an announcement rings out, “Last call for passenger Sharon Stone,” yet Stone remains seated at her table, lost in quiet thought, simply unable to bring herself to leave. It is a gentle, knowing nod to the particular magnetism of Italy, a place too enchanting to abandon at the sound of a boarding call.

A second commercial, “Cappuccino Never After 11,” turns its attention to one of Italy’s most sacred unwritten rules: cappuccino, the ad reminds us, is a serious matter in Italian culture, and ordering one after 11 a.m. requires a certain kind of courage. By the spot’s end, even Sharon Stone, it seems, has learned to respect the custom.

The campaign’s third installment, “Take Something Special Home,” finds the actress at the airport counter, elegantly declaring what can only be described as a truly special piece of extra luggage, a playful, glamorous closing note to a campaign built entirely on the small, cherished rituals that make Italy so irresistible.

The song featured in the ad is “Solo Tu” by Matia Bazar, released in 1977.