Miley Cyrus Becomes the New Face of Peloton, Starring in “Let Yourself Run”

Miley Cyrus stars in Peloton’s striking new commercial, titled “Let Yourself Run,” marking a significant new chapter for the fitness brand. The partnership, officially announced September 22, 2026, positions the Grammy-winning pop star as the new face of Peloton Interactive Inc., lending the brand a fresh dose of star power and authenticity.

Across a dynamic 60-second spot directed by Bethany Vargas, Cyrus moves fluidly between singing, dancing, and running atop a Peloton Tread Flex, her performance capturing the same untamed energy that has long defined her artistry, now channeled into a celebration of movement and self-expression.

The commercial is set to Cyrus’s brand-new single, “Bass Persuades,” the title track from her newly released tenth studio album. Deepening the collaboration further, Peloton has confirmed that a dedicated Miley Cyrus Artist Series will arrive on the platform in early October 2026, allowing members to work out to tracks from her new album directly through the Peloton App and connected equipment.

Reflecting on the partnership’s personal resonance, Cyrus shared her thoughts in an Instagram post: “When people see me and Peloton, it’s something that’s very authentic to me, it’s a part of my daily practice,” a sentiment that lends genuine sincerity to a collaboration already brimming with energy and momentum.