Kendall Jenner, Multiplied: Beats by Dre Delivers a Surreal Showcase for the New Beats 360
Kendall Jenner,and Kendall Jenner, and Kendall Jenner, and seemingly countless more Kendall Jenners, headline Beats by Dre’s delightfully surreal new commercial, introducing the brand’s latest innovation: the Beats 360 headphones, distinguished by their interchangeable cushions and endlessly customizable design.
The scene unfolds within a café aptly named “Kendalls,” where Jenner gradually realizes, with mounting bewilderment, that every patron in the venue is, in fact, a version of herself.
Even the group photographs adorning the walls feature multiple iterations of Kendall Jenner, layering the commercial’s absurdist premise with an additional wink of visual comedy.
The explanation arrives via the campaign’s clever tagline: “One headphone, every version of Kendall Jenner,” a fitting distillation of the product’s core philosophy, celebrating individuality and endless personal customization.
At the center of this playful concept sits the Beats 360, Apple/Beats’ flagship premium over-ear, noise-canceling headphones, built around a modular, customizable design featuring interchangeable magnetic ear and headband cushions. Conceived as a highly personal listening experience, the headphones allow users to effortlessly mix and match colors and textures, entirely without the need to purchase an additional pair.
Crafted from breathable, micro-thread memory foam designed specifically with workouts and athletic use in mind, both the ear cushions, secured via a quarter-turn twist-and-click mechanism, and the headband cushions, which snap easily on and off, can be swapped with remarkable ease.
Notably, the Beats 360 marks the first over-ear Beats headphones to feature an IPX4 sweat and water resistance rating, further reinforcing their suitability for active, everyday use.
The base headphones retail at $349.99 and ship in four primary colorways, Black, Cloud, Pink, and Sky, each equipped with color-matched Performance Knit cushions. For those seeking further personalization, separately sold Cushion Kits offer additional colors, including Navy and Volt Yellow, ensuring that, much like the commercial’s ever-multiplying cast, no two pairs need ever look quite the same.
The song featured in the commercial is Are Friends Electric? by Gary Numan, released in May 1979 as part of the album Replicas.