In a new commercial, the French men’s fashion brand Jules turns the spotlight on its “Back to Work” collection (Tenue rentrée pour Homme) , presenting it as a seasonal apparel lineup carefully tailored for the transition into autumn, as well as for the professional or smart-casual routines that come with a return to the office.

The collection itself brings together contemporary, sporty, and vintage-inspired wardrobe staples, each piece designed with the modern man in mind, striking a balance between practicality and style that suits the shifting rhythms of the season, whether the day calls for the office, casual errands, or something comfortably in between.

“Back to Work” blends business formal (checked suits, dress shirts) with smart casual (knit polos, chinos, 5-pocket pants) in a muted, sophisticated palette of greys, khakis, light blues, sage greens, and soft pinks.

Many pieces are marked as “Nouveautés” (new arrivals), and the line is anchored by Jules’ “Le Parfait” essentials, their core wardrobe staples designed for versatility.

The back-to-school rush is turning everything upside down. Except for you. In September, everyone’s getting back into the swing of things, the same rush for everyone.