There’s only one GOAT in the latest commercial from Jeep, and this one climbs higher than the rest.

Set against dramatic mountain peaks, the spot follows a sure-footed goat racing along rugged terrain alongside the 2026 Jeep Wrangler Rockslide Edition and the 2026 Jeep Gladiator Rockslide Edition, a playful nod to the vehicles, greatest of all time off-road credentials.

Part of the brand’s exclusive Twelve 4 Twelve lineup, the 2026 Wrangler Rockslide Edition and Gladiator Rockslide Edition combine Jeep’s legendary trail capability with distinctive design touches, including a striking denim-inspired interior that adds a unique twist to the rugged off-road experience.

Built for drivers who thrive where pavement ends, both models emphasize durability, performance, and unmistakable style.

The campaign also teases an ongoing rollout of limited-edition vehicles: over the next seven months, Jeep will unveil seven additional special-edition versions of the iconic Jeep Wrangler, with a new model revealed each month. Details about the releases will be shared on Jeep.com as the lineup expands.

For 85 years, the Jeep name has been synonymous with freedom, authenticity, adventure, and passion. Built for dreamers and doers alike, every Jeep vehicle carries a spirit of exploration, creating a bond between driver and machine that turns every road, trail, and mountain path into an invitation to go further.