In its latest commercial titled “Meet 11,” Google poses a playful proposition to viewers: on a scale from 1 to 10, why settle for anything less when you could meet 11 instead, an introduction to the Google Pixel 11 Pro that leans into a bit of cheeky, self-assured humor about just how far beyond the ordinary this device is meant to go.

The device itself is set to take center stage on August 12, 2026, the date marking Google’s official Made by Google launch event, where the company will formally unveil its next-generation hardware lineup, with the Pixel 11 Pro standing as the clear headline act.

The event is scheduled to take place in New York City, with the main keynote presentation kicking off at 6:00 PM ET, or 3:00 PM PT for those following along on the West Coast.

Alongside the Pixel 11 Pro itself, Google is widely expected to use the occasion to announce several additional devices rounding out the lineup: the standard Pixel 11, the larger Pixel 11 Pro XL, and the foldable Pixel 11 Pro Fold, together forming what promises to be one of the company’s most expansive hardware unveilings yet.

The song playing in the background is “I Can” by Nas.