Dr. Squatch, joined by popular streaming personality IShowSpeed, warmly welcomes viewers into SPEEDRUN: Million Dollar Mission, an ambitious campaign offering participants nine weeks, twenty-five distinct missions, and twenty-five separate opportunities to win genuine, cold hard cash, with a staggering one million dollars up for grabs across the entire competition.

The process itself, as the commercial emphasizes, is refreshingly straightforward: first, grab some Squatch product; next, complete a mission; and finally, get paid for your efforts. It’s as simple as that.

SPEEDRUN: Million Dollar Mission unfolds as a collaborative, nine-week global contest, jointly launched by the personal care brand Dr. Squatch and the widely popular streaming star IShowSpeed.

Running from August 31 through October 31, 2026, the campaign presents fans with the exciting opportunity to win a share of a substantial $1 million prize pool, achieved through participation in twenty-five separate challenges spanning online platforms, social media engagement, and real-world activities, all taking place across the United States, Canada, the United Kingdom, and Australia.

Watch the IShowSpeed x KFC Hot Ranch Big Dip Commercial.

At the heart of the campaign lies a treasure-hunt element: physical briefcases, each containing a symbolic “gold bar” of Dr. Squatch soap, are hidden weekly across a rotating selection of global cities, with each briefcase redeemable for cash prizes reaching up to $50,000.

To keep the hunt engaging, location clues are revealed dynamically as the weeks progress, gradually guiding participants closer to their prize.

As the campaign’s closing message elegantly puts it: cold hard cash, cold process soap,  smell like a million bucks with Dr. Squatch.