Capella University Asks “How Dare You?” in Bold New Campaign, Becoming the Official Higher Learning Partner of the WNBA

Capella University has released a new commercial titled “How Dare You?”, announcing itself as the Official Higher Learning Partner of the WNBA and proud sponsor of those who dare to want more, a message that speaks directly to the ambition driving both athletes and lifelong learners alike.

Announced in July 2026, the multi-year agreement between the online institution and the league was designed to provide meaningful educational opportunities and resources, extending the reach of higher education into a community defined by discipline and determination.

As part of the collaboration, Capella University also serves as the Presenting Partner of WNBA Overtime across all league channels, lending its name to a concept that resonates deeply with its own mission.

At the heart of the partnership lies a compelling parallel: just as professional athletes extend their dedication beyond regulation time, pushing into overtime when the stakes demand it, adult students pursuing online education invest their own extra hours, carving out time for study amid the demands of work and family.

It is this shared spirit of perseverance, Capella suggests, that unites athletes and students alike, both daring to want more, and willing to put in the extra time to achieve it.

“How dare you celebrate, complain, change course? How dare you prioritize your family? How dare you prioritize yourself? How dare you do it all?
How dare you struggle but keep showing up? Capella University, proud sponsor of those who dare to bet on themselves,” the voiceover is heard saying in the 30-second spot.