Tommy Hilfiger Introduces Freedom Eau de Parfum, Starring Camila Cabello in a Campaign of Authentic Self-Expression

Tommy Hilfiger has unveiled a striking new commercial introducing Freedom Eau de Parfum, fronted by the brand’s Global Brand Ambassador, singer Camila Cabello.

The campaign arrives wrapped in an equally striking soundtrack, Cabello’s own reimagining of Queen’s iconic “I Want to Break Free,” lending the spot an anthem-like quality befitting its central message: a celebration of the freedom to live authentically, embrace every facet of oneself, and, as the campaign proclaims, make every moment truly one’s own.

The fragrance itself offers a fresh interpretation of Clean Amber, unfolding across three distinct movements. Freedom opens with sparkling lychee, its bright, effervescent introduction giving way to the soft elegance of magnolia blossom, before settling into the smooth, enveloping warmth of vanilla blue, a composition as layered and expressive as the campaign’s own message of individuality.

Marking a significant moment for the brand, Tommy Hilfiger Freedom Eau de Parfum stands as a new prestige floral amber fragrance for women, launched in September 2026 as the brand’s first major women’s flagship scent release in over a decade.

Its arrival signals a meaningful comeback for Tommy Hilfiger’s fragrance portfolio, developed under the brand’s current partnership with Give Back Beauty.

Freedom Eau de Parfum is now available to discover on tommy.com and at select retailers worldwide.