In its latest commercial, Big O Tires urges customers to take advantage of a compelling offer: buy 3 tires and get the 4th one absolutely free on any set of four in-stock Sailun ERANGE EV tires, provided the purchase includes installation service as well.

Adding to the savings, customers can also receive $100 in rebate savings on any qualifying purchase of $599 or more, simply by using their Big O Tires and Service Credit Card at checkout.

Throughout the 30-second commercial spot, viewers watch as a driver becomes increasingly startled, seemingly scared to death, as the Tire Pressure Warning Light, that small, unassuming amber icon typically displayed on a car’s dashboard, suddenly appears and begins growing progressively larger and larger on screen, continuing to expand dramatically, becoming an enormous, unmistakable presence meant to underscore the importance of properly maintained, reliable tires.

“Of all the bright lights, this little guy can mean lights out. Buy three, get one free on four select in-stock tires. Plus, receive a $100 mailin rebate with your Bigo credit card and zero interest if paid in full within 12 or 6 months,” the spokesperson is heard saying in the ad.