AAMI’s “To The Rescue” Returns for the 2026 AFL Grand Final, With a Surprise Assist From Kylie Minogue
A siren test gone wrong. A Kylie button pushed by mistake. And suddenly, global pop icon Kylie Minogue finds herself compelled to “do it again,” this time not on stage, but at the annual AFL Grand Final, in the latest chapter of AAMI’s beloved “AAMI To The Rescue” campaign.
Returning for the 2026 AFL Grand Final, the major advertising campaign once again enlists a roster of prominent AFL and AFLW stars, including Collingwood captain Darcy Moore, Darcy Vescio, and Monique Conti, continuing a tradition the brand has cultivated into something of an annual institution.
Each year, the campaign hinges on a high-stakes, thoroughly humorous sporting mishap, a “clanger,” as it’s affectionately known, unfolding right before the Grand Final itself, most often involving the beloved match ball going missing or being mistakenly dispatched to the wrong location entirely.
In 2023, the team found itself racing against the clock to rescue the match ball after it mistakenly ended up in Tasmania a mere 20 minutes before kickoff, a mission that featured Darcy Vescio alongside cricket legend Ricky Ponting and comedian Magda Szubanski.
The following installment, in 2025, saw a nationwide chase erupt after the Grand Final match ball was accidentally delivered to the wrong “MCG,” out of the thousands of similarly named locations scattered across Australia, a rescue effort that brought together Darcy Moore, Darcy Vescio, Mon Conti, Mick Molloy, and Ray Meagher.
This year, the beloved activation has expanded to its largest scale yet, preserving the familiar rescue mission format anchored by Moore and Vescio, but elevated by a genuinely massive surprise cameo from global pop icon Kylie Minogue, joined by NBA player Dyson Daniels and AFL legend Gary Ablett Jr. , a star-studded escalation befitting a tradition that has become as anticipated as the Grand Final itself.
The song featured in the commercial is “It’s Going Down” by Sourwah feat. Maya Miko, released on October 4, 2022 by Artlist Original as a part of the album Are You Ready? (feat. Maya Miko) – EP.