Zocdoc has rolled out a new ad campaign showcasing how its platform seamlessly connects patients with healthcare providers. One of them features two hockey players, both missing their front teeth, discussing their options for dentists on Zocdoc.

The commercial opens with the players browsing the Zocdoc app and reading reviews aloud. One of them mentions Dr. Stafford, whom he describes as “a real beauty” after reading a review noting the doctor’s passion for dentistry. His teammate highlights Dr. Steiner’s “great bedside manner.” After some consideration, they discover Dr. Taylor’s office on 33rd Street, close enough for them to skate over after practice. Since Dr. Taylor takes their insurance and has an open appointment after practice, one of the players books a slot. “Sweet!” exclaims his teammate, with an echoing “So sweet!” in agreement.

The ad closes with the voiceover saying the tagline “You’ve got options!” and encouraging viewers to book their own healthcare appointments through Zocdoc.

Developed in partnership with creative agency 72andSunny, the campaign also includes three other playful commercials that emphasize the relief patients feel when they find the right healthcare provider, reinforcing Zocdoc’s role as a convenient solution for navigating healthcare choices.

ICT

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