
Volkswagen highlights its Deal Days event in a new commercial with a fun and lighthearted twist.
The ad follows Frank, the company’s “numbers guy,” as he heads off on vacation, leaving an eager intern in charge. The voiceover explains that when Frank is away, the deals on America’s most affordable German-engineered car brand become even better. “Just ask our intern,” the narrator adds, as the enthusiastic young blonde intern takes over, slashing prices and even choreographing a dance routine for a video. The youngster dances with a blue inflatable man-shaped balloon behind her as for a Tik-Tok video and asks her colleagues, who are watching her, to join her.
The commercial concludes with the voiceover encouraging viewers to visit a Volkswagen dealership and take advantage of limited-time offers on new Volkswagen models.