TruGreen, the nation’s leading lawn care provider, has launched a new creative campaign in collaboration with VML, featuring PGA TOUR players Jason Day, Ben Griffin, and Patton Kizzire.

The ad begins with a couple of homeowners explaining that, thanks to TruGreen, they got a golf-course-quality lawn at a great price, so great that it attracted professional golfers. “And because TruGreen takes care of everything, we have more time for fun,” they add. The scene then shifts to the family’s backyard, where Jason Day, Ben Griffin, and Patton Kizzire are practicing their swings on the lush, perfectly maintained grass, which rivals the best courses.

As the commercial wraps up, the couple’s daughter cheerfully remarks that having the golfers around is fun. The voiceover then informs audiences that they too can have “a PGA TOUR-quality lawn for as little as $1/day” and encourages them to get started at TruGreen.com. In the final scene, the three golfers, riding in their carts behind a TruGreen truck, are wondering where they’ll be headed next.

“The pros at TruGreen have your back because nobody makes it easier or more affordable to have a great-looking lawn, one that’s so lush and healthy, even professional golfers take notice,” said Alyssa Puketza, TruGreen’s Chief Marketing Officer.

The campaign, reinforcing TruGreen’s commitment to effortless and affordable lawn care, debuted on February 3rd and will air on traditional TV and streaming platforms.