Toyota USA has released a new commercial, celebrating the rugged spirit of Toyota Trucks, showing how they are built to conquer any terrain.
In the 30-second spot, the brand urges viewers to outlast and outlive every adventure, and feel the rush as Toyota Trucks power through scorching flames and ice, forging bold new frontiers under relentless forces.
“First, there was fire. And heat. Ice so cold, it blistered mountains. Flames so hot, they forged rock into new land. Unstoppable forces and immovable objects colliding.
Creating a world that was made for adventure. Toyota Trucks. Let’s Go Places.” the voiceover says.
Toyota’s truck lineup is renowned for its durability, performance, and versatility, catering to a wide range of needs from daily commuting to heavy-duty tasks. The family of Toyota trucks includes: Toyota Tacoma, Toyota 4Runner, Toyota Tundra, Toyota Land Cruise, and Toyota Sequoia.
The song playing in the commercial is “Audace” by Christian Wade.