Sudocrem, the popular medicated cream, has launched a new tv advert titled “Not Just for Babies.”

In the 30-second spot, the voiceover lends their voice to a charming baby’s thoughts.

“My family look after my skin, so I look after theirs. Sudocrem is not just for babies, it’s for everybody. My darling sister swears by Sudocrem for eczema. The showoff uses it for cuts and grazes. And Romeo over here relies on Sudocrem to treat acne spots. Sudocrem has got the whole family covered,. And of course, it’s great for nappy rush,” is the inner monologue of the adorable baby.