
Starbucks has launched a new Super Bowl ad to promote its services and reaffirm its commitment to serving customers the finest coffee.
Titled “Hello Again” and set to AC/DC’s iconic hit “Thunderstruck”, the commercial captures the energy of a day at Starbucks, beginning before dawn as baristas prepare to serve countless customers their favorite coffee.
“It starts in darkness. In countless neighborhoods before sunrise. And then suddenly, out of the darkness… energy. Beans ground. Milk frothed. Shots pulled. Espresso shaken & shaken & shaken & shaken & shaken. 10 times. No more. No less. 165-degree milk poured into a double shot of dark magic and… Ohhh, that’s the good stuff,” the voiceover narrates in the 80-second spot. “This is the story of coffee. And company. From the Starbucks Coffee Company. Inspired by Italy. Reimagined in Seattle. So, our baristas are ready. The world’s best beans are ready. A little pick-me-up in your cup is ready. That feeling that only the perfect sip can give you is ready. The Starbucks you love is ready. Hello again.”
On February 10, after the Super Bowl, Starbucks will be offering free post-game coffee. Starbucks Rewards members in the U.S. can claim a free tall (12-ounce) hot or iced brewed coffee anytime on Monday. To redeem, members simply need to apply the Starbucks Monday coupon in the app when ordering ahead or mention it to a barista when ordering in-store or at the drive-thru.