RAM has released a new teaser for its Super Bowl 2025 commercial, featuring actor Glen Powell in a fresh take on Goldilocks and the Three Bears.
Powell reprises his role as Goldilocks, this time exploring the three bears’ home, testing their beds and complaining they are “too soft”. He then samples the porridge, declaring it “too cold”. Hidden behind a RAM truck, still sporting his flowing blonde wig, he shouts, “Too hot!”
The teaser ends with the text “Lix” flashing on the screen as Van Halen’s classic anthem “Panama” begins to play.
In a previously released clip, Powell is seen ripping off a “BABY BR” license plate from a RAM truck, assuring Baby Bear, “Don’t worry, I’ll bring it back.” Then, with a smirk, he confesses, “No, I won’t.”
Created by agency GSD&M, RAM’s full Super Bowl ad will air during the second quarter of the Big Game on February 9, 2025.