Progressive is spotlighting its coverage for boats, motorcycles, and RVs in a new ad titled “Progressive Ranch.”

The 30-second commercial opens with Flo narrating, “Powerful, majestic, recreational. At Progressive, we treat your outdoor vehicles like the noble creatures they are,” as a herd of RVs gracefully rolls into the so-called “Progressive Ranch”.

As Alan affectionately pets an RV, calling it a “good boy,” and Mara encourages a boat to enjoy the lake, Flo continues in voiceover, explaining that bundling these vehicles with home and auto insurance ensures they receive the 24/7 protection they deserve, so they’re always ready for the next adventure.

Jamie also makes an appearance in the ad, running from an electric bike that behaves like a rodeo bull. Later, he stumbles into a warehouse where Flo and Alan are working on a motorcycle. “Wow! Miracle of life!” Jamie exclaims dramatically. Flo calmly responds, “It’s just an oil change,” to which Jamie, almost in tears, replies, “Sure it is.”

The commercial features Natalie Palamides as Mara, Jim Cashman as Jamie, Paul Mabon as Alan, all joining Stephanie Courtney, who has portrayed Flo for over a decade.