Prada unveils a poetic vision of winter, a meditation on rediscovery, return, and the quiet joy found in shared stories, in its latest Christmas commercial, conceived and directed by Miuccia Prada and Raf Simons.

Set against a vast snow-covered dreamscape, Prada Ambassadors Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright, and Li Xian embark on a cinematic odyssey that blurs the boundaries between memory and imagination. As they traverse this luminous wilderness, a nocturnal forest comes alive with unexpected radiance, transforming familiar terrain into a realm of enchantment and wonder.

The Prada Holiday campaign unfolds as a modern fable, a celebration of kinship, connection, and the ineffable warmth that accompanies reunion. Through moments of laughter, light, and shared discovery, Prada captures the spirit of homecoming, illuminating winter not as a season of stillness, but as one of renewal and collective magic.”