Original Source has unveiled a fresh ad campaign in collaboration with agency Fold 7, positioning its shower gel brand as a powerful boost of natural energy and an electrifying way to start the day that “just hits different.”

The campaign’s hero film follows a man who, after using Original Source shower gel, experiences an invigorating hit of energy so intense that he is transported to Original Sourcetopia, a world where the brand’s potent natural fragrances take effect. Scents like lemon, tea tree, and coconut supercharge his senses, preparing him to tackle the day ahead.

The ad concludes with the man being transported at his desk, at the office, refreshed and ready, as the voiceover declares: “Supercharge your day with the 100% natural fragrance of Original Source.” The narrator also adds the tagline “Nature hits different.”

Original Source’s range of products includes PETA-approved shower gels in a variety of scents, such as Tropical Coconut & Shea Butter, Zingy Lime, Zesty Lemon & Tea Tree, Creamy Vanilla & Raspberry, Sea Salt & Samphire, Mint & Tea Tree, as well as 2-in-1 Shower & Shave, and Handwash.