
The New York Lottery showcases its Bonus X Scratch-Off Games, now available in stores, in a new commercial, emphasizing the chance to multiply winnings by up to 100X and win prizes of up to $5,000,000.
The ad features an office worker engrossed in scratching a Bonus X ticket. When his manager questions what he’s doing, he replies that he’s multiplying his winnings 100 times by playing the new Bonus 100X scratch-off game. Taking it a step further, he explains that he built a time machine to relive the thrill of winning over and over again. He then steps into the respective machine, which resembles a vending machine, to make a demonstration. The scene humorously repeats several times, with his manager continuously walking in and asking, “What is this?”
The commercial ends with a voiceover introducing the Bonus X Scratch-Off Games from the New York Lottery, offering players the chance to win up to $5 million.