A celebration of the most remarkable moments born from the Louis Vuitton × Formula 1 partnership, this campaign captures the spirit of passion, precision, and relentless determination that define both worlds.

It invites audiences to relive the electrifying intensity of an iconic racing season and the relentless pursuit of victory that drives every competitor forward.

United by a shared quest for excellence, the technical mastery of Formula 1 teams mirrors the meticulous craftsmanship of Louis Vuitton’s artisans, where collaboration and teamwork are at the heart of every achievement.

In tribute to this powerful legacy, the House has created 24 bespoke Louis Vuitton Trophy Trunks, one for each Grand Prix, each standing as a symbol of triumph, heritage, and the pinnacle of success.

Starting in 2025, Louis Vuitton joined Formula 1 as an Official Partner as part of a larger 10-year global partnership between Formula 1 and the luxury group.