Little Caesars has unveiled its Super Bowl commercial, featuring Eugene Levy.

The 30-second ad, created by Little Caesars’ creative agency of record, McKinney, opens with Levy enjoying the brand’s bite-sized pizza pockets, known as Crazy Puffs, outside a Little Caesars location. He’s so impressed by the snack that he exclaims, “Whoa!”— causing his thick eyebrows to detach and take flight like a large, furry insect. As they soar through the air, they startle a jogger, briefly land on a baby’s face, much to the horror of the child’s mother, and disturb several others.

Eventually, the eyebrows return to their rightful place, but the moment Levy hears about the new bacon Crazy Puffs, they seem ready to take off again.

The commercial is set to air during the third quarter of the Big Game on February 9, marking the launch of a multi-channel marketing campaign that will continue into March.

Little Caesars’ Crazy Puffs, which resemble cupcakes, come in two varieties: Pepperoni and 3 Cheese & Herb. The 3 Cheese & Herb version consists of four handheld pizza puffs filled with mozzarella and pizza sauce, topped with a buttery-garlic flavored drizzle, Italian herbs, and parmesan seasoning. The Pepperoni option includes all the same ingredients, with the addition of pepperoni.