Liberty Mutual invites viewers to witness the origin of LiMu Emu, in it’s latest commercial titled “Farmer”.

The 30-second spot shows the insurance savings superstar leaving behind the farm and the farming couple who raised him.

“You’ll be back! Ems can’t help people customize and save hundreds on car insurance with Liberty Mutual. You’re just a flightless bird!” ‘the farmer is heard shouting after him.

“No. He’s a dreamer, Frank.” the woman says in a soft voice.

The farmer is greatly surprised when, five years later, while relaxing in his armchair, he spots a Liberty Mutual commercial on television.

“Well, I’ll be. The bird really did it.” the man says enthusiastically.