A young woman steps into a Square Diner, where a young man welcomes her to a table adorned with two steaming mugs of coffee, each bearing the Lacoste logo.

As they begin to savor their drinks, a waiter approaches, adding a whimsical flourish to their morning by presenting a perfectly fried egg, artfully shaped like a crocodile, a playful surprise that brightens their cozy gathering.

In the background, the gentle clatter of kitchen utensils fills the air, while a deliberate silence lingers, no words are spoken throughout the commercial.

​The Square Diner is a cherished, family-owned restaurant located at 33 Leonard Street in New York City’s Tribeca neighborhood. Known for its classic American fare, the Square Diner serves breakfast, lunch, dinner, and weekend brunch, featuring homemade dishes and desserts.