Top-tier athletes and professional teams are defined by their relentless drive, pushing boundaries and preparing for every new challenge that lies ahead. Scuderia Ferrari HP drivers, Lewis Hamilton and Charles Leclerc, embody this spirit perfectly, continuously striving to elevate their performance, seeking out the next breakthrough, and fearlessly embracing every opportunity to advance to new heights.

“I’ve always been driven. Every moment, every race. To push the status quo. To be thoughtful and intentional with every move I make. There is something inside me telling me to reach for what’s next. So, when people ask me why I’m proud to be part of the Scuderia Ferrari HP team.
I tell them it’s for the next level of experience,” Lewis Hamilton says in the 39-second spot.

​Genesys is an American software company specializing in customer experience and contact center solutions. In January 2023, Genesys became an official Team Partner of Scuderia Ferrari, marking a multi-year collaboration that spans both Formula 1 and endurance racing.​

Genesys’s AI-driven cloud platform crafts personalized customer experiences on a grand scale, reflecting Ferrari’s own data-centric philosophy in refining racing strategy and optimizing vehicle performance.

“Since the very first day I’ve watched a Formula 1 Grand Prix it was only about the red car. When I won my first ever karting race, first time that I could taste what victories feels like. There’s still one dream that remains to be achieved, it’s to be world champion in red, and for that I’ll do absolutely everything. People ask me why I race for Scuderia Ferrari HP. I do it for the next level of experience,” Charles Leclerc declares in another ad.