Ford’s latest ad for the 2025 Ford Bronco Sport encourages viewers to reconnect with the great outdoors.

The spot begins with a young girl exploring the wilderness, only for the scene to reveal that it’s a memory from the protagonist’s past. Now an adult, she’s at work, watching the clock. As soon as it strikes 5 PM, she swaps her office shoes for hiking muddy boots, gets behind the wheel of her Ford Bronco Sport, and drives straight for the mountains, where she hikes.

The commercial ends with the tagline “Get back out there” flashing across the screen.

Starting at an MSRP of $29,995, the 2025 Bronco Sport lineup includes the Big Bend, which comes standard with 4X4, five drive modes, a 13.2-inch touchscreen with wireless Apple CarPlay and Android Auto compatibility, Ford Co-Pilot360 Assist+ with lane centering and BLIS, and the available Black Diamond Off-Road Package featuring all-terrain tires. Other models in the range include the Heritage, Free Wheeling, and Outer Banks editions, each designed for a different kind of explorer.