“Moisture” Mike Tyson star in the latest Dr. Squatch commercial, urging viewers to take a bite of dryness.

“Since switching to Dr. Squatch, everyone’s been calling me Moisture Mike Tyson. Dr. Squatch Total Moisture is an ultra moisturizing bar soap, made with natural ingredients,” the former world champion says in the 30-second spot.

Dr. Squatch Soap is a men’s personal care brand, made in USA, best known for its natural, handmade bar soaps, made from natural ingredients, without harsh chemicals like parabens, sulfates, or synthetic preservatives.

The Dr. Squatch soap products are available for purchase on Amazon. Most popular options include: Dr. Squatch Gift Set, Dr. Squatch Natural Body Wash, Dr. Squatch Total Moisture 3-Bar Pack, Dr. Squatch Birchwood Breeze, and Dr. Squatch Pine Tar Bar Soap.