Dodge showcases the Freedom of Choice pricing program in a new ad titled “American Born”.

The Dodge Freedom of Choice program is a promotional initiative, allowing consumers to choose between cash incentives (cash allowances or low APR financing) or employee pricing.

“It started with two brothers in Detroit and building engines that would power the future. Over a century later, we’re still bringing you American muscle. Building the world’s fastest, most powerful three row SUV right here in the Motor City. Dodge puts the power of freedom in your hands. Now, with our Freedom of Choice pricing program. Visit your local dealer to choose your offer. Cash incentives or employee pricing for all,” the voiceover says in the 30-second spot.