Cointreau Aubrey Plaza Any Tequila Commercial

Cointreau, the legendary orange liqueur and a key ingredient in The Original Margarita, has reunited with actress Aubrey Plaza to launch the next phase of its clever MargaRight campaign.

In the latest commercial, Plaza introduces viewers to Any Margarita, a completely fictional, 100% celebrity-backed, 0% real brand, created to make a point: the one thing that truly matters in a Margarita is Cointreau.

Opening the 30-second spot, Plaza poses the question, “What makes the perfect Margarita?” She answers: “Cointreau, lime juice, and tequila.” But then adds slyly, “I wouldn’t recommend just any tequila… or would I?” Enter Any Tequila, a mock celebrity tequila label from one celebrity, her, endorsing another tequila… any tequila.

Plaza emphasizes that Any Tequila can be literally any tequila, because it’s Cointreau that makes a Margarita a MargaRight.

The campaign reinforces Cointreau’s role as the true hero of the cocktail, highlighting that while tequila options are endless, a Margarita isn’t complete without Cointreau.

Tags: ,