In its latest commercial, Boost Mobile blends humor with a fresh, appealing offer in an ad titled “Shower Thoughts”. The 30-second spot revolves around a quirky, yet clever scenario where innovation comes from the most unexpected place – a shower. The commercial highlights Boost Mobile’s Unlimited plan for just $25 a month, a price that will never change.

The scene opens with two men walking toward a Boost Mobile employee, whose desk is oddly placed inside a shower. The men seem puzzled but intrigued as they approach, and the employee confidently introduces Boost Mobile’s offer of an unlimited plan for $25 a month, forever. Her delivery is confident, suggesting she already knows how great the deal is. But it’s her unexpected next statement that adds a comedic twist: She reveals that she does all of her best thinking in the shower.

As the employee speaks, a light bulb overhead suddenly explodes from the shower’s water, sending her into panic. Concerned that her idea, offering the $25/month Unlimited plan, might be lost forever, she exclaims, “I hope somebody wrote that down.” The absurdity of the situation only adds to the humor. Luckily, the young apprentice beside her quickly reassures her that she’s already written the idea down. As she’s writing it down in a notebook, she remarks that she’s learning a lot, all while standing under the running water of the shower, still holding the pen.

The commercial ends with the onscreen lines “Get unlimited talk, text & data for $25/month, forever”.