Boohoo has launched a new ad to promote its latest campaign.

Titled “The Heist”, the commercial is set in the heart of Paris, with the iconic Eiffel Tower as the backdrop. The story follows two young women who take over a Boohoo truck and steal the fashionable pieces it’s transporting. The duo is then seen showcasing a variety of chic outfits on the streets of French capital city, while newspapers with their faces on the front page declare that they’re on the run.

Eventually, the pair is caught and asked to explain their crime. One of them cheekily claims that the deals were simply “too good.”

The soundtrack music is the 1989 single “Dirty Cash (Money Talks)” by British dance music act the Adventures of Stevie V, from the album “Adventures of Stevie V”.

Boohoo is currently offering a Women’s sale with discounts of up to 90% off. The sale features a wide selection of items, including edgy leather jackets, essential puffer coats, chic shirts, sharp tailoring, glamorous sequin midis, flowing chiffon maxis, elegant satin skirts, cozy loungewear, cardigans, trench coats, and much more.