BIC has unveiled a new commercial featuring Snoop Dogg and Martha Stewart, showcasing the BIC EZ Reach lighter as the perfect tool for candles and more.

In the ad, the duo appears in a couple’s dimly lit living room, where the partners sit down for dinner amidst wilted flowers and a lackluster atmosphere. Deciding it’s “BIC time,” Snoop and Martha light a candle to boost the mood. Martha takes the opportunity to highlight that BIC EZ Reach helps keep her fingers away from the flames and” there’s nothing better for hard to reach places”.

“This is cozy,” Snoop remarks, before generously handing the lighter to the man, hinting that it’s useful for more than just candles. The spot wraps up with Martha’s voiceover calling BIC EZ Reach “the ultimate lighter,” followed by Snoop returning to reclaim his lighter.