Audi is promoting its latest RS e-tron GT in a thought-provoking new ad titled “This is Us. This is Audi”. The 60-second spot combines stunning visuals of the all-electric sports car driving both on and offroad with a montage of diverse individuals, delivering a message that celebrates identity, innovation, and the thrill of driving.
“Who we are… it’s where we come from… and where we are going. Intelligence… that’s playful. A thrill. Speed. Adrenaline. On or offroad. Beauty that makes us smile. A surge of emotion. Bold and peaceful. Unstoppable. Unlimited. Intensity, even in a cloud of dust. That tingle that just ran down your spine. This is you. This is us. This is Audi,” the voiceover declares, perfectly encapsulating the essence of the Audi brand and its connection to its drivers.
For 2025, the Audi RS e-tron GT Performance delivers a staggering 912 horsepower, with a starting price of $168,295. Meanwhile, the updated 671-hp S e-tron GT starts at $126,795, representing an $18,505 price increase over the previous model. However, its range has seen a significant boost, rising from 249 miles to 300 miles.
The range now includes three distinct models: S e-tron GT, RS e-tron GT, and RS e-tron GT Performance.
These models introduce refreshed exterior styling, upgraded batteries, improved all-wheel-drive powertrains, and various chassis enhancements.
Inside, while the overall cabin design remains familiar, Audi has added a squared-off steering wheel, restyled seats with new patterns and illuminated logos, and fresh interior trim options. Buyers can now choose from a range of finishes, including birch wood and carbon camouflage in the top-spec Performance trim. Additionally, the Performance model offers a striking Serpentine Green contrast stitching that pairs seamlessly with the new Bedford Green exterior paint.
Audi’s ad highlights not only the car’s technological prowess but also the emotional connection between the brand and its audience. This latest campaign follows previous collaborations, including a 2022 partnership with artist Janelle MonĂ¡e to promote the RS e-tron GT.