AT&T Guarantee Quarterbacks Being Accurate Commercial - Feat. Tim Tebow & DeMarcus WareAT&T’s latest campaign promotes its “AT&T Guarantee”, promising reliable connectivity, great deals, and dependable service. The ads playfully contrast this guarantee with real-life situations where nothing is certain.

In the 30-second ad titled “QB Accuracy”, former NFL quarterback Tim Tebow fumbles an easy throw, accidentally tossing his car keys under someone else’s SUV instead of into the valet’s hands. “AT&T has a new guarantee. Because most things in life are not guaranteed, like quarterbacks being accurate,” the voiceover says in the opening of the commercial, mentioning also other things that are not guaranteed, such as your pump-up song being everyone’s song or being a sacker off the field.

The spot wraps up with the narrator reminding viewers that while life’s little guarantees can’t be relied upon, AT&T offers a solid promise: “Connectivity you depend on, the deals you want, and the service you deserve. Or we’ll make it right.”

Other ads explore similarly relatable and amusing situations where guarantees are nonexistent. These include searching for butter in the fridge, only to find something entirely different in the butter container, your mother promising not to get mad, and then inevitably getting mad, and more.
One of the commercials features a cameo from Marshawn Lynch, adding a fun twist with his characteristic humor.

ICT

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