AT&T has recruited NBA legends Carmelo Anthony and Dwyane Wade for a humorous new ad as part of its “AT&T Guarantee” campaign.

The spot plays on the idea that in life, not everything is guaranteed, especially getting what you truly deserve. It follows Carmelo Anthony at a special event honoring his illustrious career as a 10-time NBA All-Star with a long-awaited statue unveiling. As the moment approaches, Anthony whispers, “Please be good, please be good!” Meanwhile, the voiceover reinforces AT&T’s core message: “At AT&T, we confidently guarantee our deals. Because getting what you deserve isn’t always guaranteed.”

The curtain drops, revealing the statue, but, instead of a life-size tribute, it’s a much smaller version. Dwyane Wade, ever the supportive friend, claps and jokes, “It’s a Mini Melo.” While Wade enjoys the moment, Anthony and others stand in silence, without showing any delight and without applauding.

The commercial wraps up with the voiceover assuring viewers that AT&T guarantees the deals you want, highlighting offers like the Samsung Galaxy S25 Ultra for free with select plans.

As part of the AT&T Guarantee campaign, the brand has also enlisted Marshawn Lynch and Tim Tebow for additional spots.