AT&T has launched a new ad as part of its “AT&T Guarantee” campaign, emphasizing its commitment to offering the best smartphone deals, including the iPhone 16 Pro.

The 30-second spot, titled “AHH”, opens with the voiceover stating, “AT&T has a new guarantee. Because not everything in life is guaranteed.” The ad then humorously showcases various unfortunate moments where people accidentally damage their smartphones – a man drops his phone into the kitchen sink, a woman watches hers get crushed by a passing truck, and another woman loses hers while climbing a tree. As each person reacts with a panicked “AHHH”, the voiceover reassures them, “Let it all out.”

Viewers are encouraged to take advantage of AT&T’s best deals on smartphones, including the iPhone 16 Pro, with a selection of the company’s top plans.

The commercial wraps up with the tagline: “That’s the AT&T Guarantee,” as the once-frustrated individuals now sigh in relief, admiring their brand-new phones.

Additionally, customers are invited to trade in their iPhone, any year, any condition, and receive up to $1,000 toward a new iPhone.