Hellmann’s Mayonnaise, in collaboration with Tennessee Titans’ star quarterback Will Levis, has unveiled a unique and exclusive fragrance: Will Levis No. 8, the world’s first parfum de mayonnaise.

“They try to define you, but you are the ingredient to your own success. Wases, eggy, smell like greatness. Will Levis No. 8, parfum de mayonnaise” the voiceover says in the 40-second spot.

Hellmann’s Mayonnaise is a popular brand of mayonnaise, known for its rich and creamy texture. It was originally created by Richard Hellmann in New York City in 1913 and has since become one of the most recognized mayonnaise brands globally.

Will Levis is a professional American football quarterback for the Tennessee Titans in the NFL. He was drafted by the Titans in the second round of the 2023 NFL Draft. Levis played college football at Penn State before transferring to the University of Kentucky, where he gained attention for his strong arm, mobility, and leadership on the field. Known for his size and physicality, Levis was a highly regarded prospect going into the draft and is considered one of the potential future stars at the quarterback position for the Titans.